Freelance Reporter Skills | Content Strategy, Analytics & Reporting Expertise

Skills

I’m a Tampa-based journalist and content strategist who blends traditional reporting skills with digital-first storytelling.

From newsrooms to marketing campaigns, I’ve built expertise in growing audiences, optimizing content for search, and creating multimedia packages that resonate across platforms.

Here you’ll find answers to some of the most common questions about my skills and experience — and the tangible results I’ve delivered along the way.

SEO + Audience Growth

Using tools like Google Trends, MOZ, and AI-driven keyword research to identify undercovered topics and optimize content.

This strategy has helped secure multiple page-one Google rankings and consistently driven higher click-through rates, increased visibility for niche Tampa business and food stories, and positioned my work ahead of competing outlets in search results.

As Editor-in-Chief of The Minaret, I grew online readership by 6,000% and increased newsletter open rates by 4,000%.

Storyteller

I excel at finding the human center of any story, whether profiling Tampa Bay entrepreneurs or covering sensitive emotional issues.

My work balances strong editorial judgment with a narrative style that connects deeply with readers — from quick-turn digital updates to longform features.

Interview Experience

I’ve conducted more than 100 interviews with executives, founders, and community leaders.

My approach is to build trust quickly and ask questions that reveal story-driving detail.
Read the stories from those interviews.

Analytics

I’m experienced with Google Analytics, MOZ, and Google Trends to generate insights that guide content optimization and improve overall output performance.

I’ve used both TrueAnthem and Sprout Social to automate scheduling around traffic patterns, while also leveraging native platform tools to ensure posts are optimized for each channel and drive stronger audience engagement.

Multimedia Platforms

I’m fluent in WordPress CMS for publishing, Mailchimp for newsletters, and the Adobe Creative Suite (Audition, Premiere Pro, Photoshop) for multimedia storytelling.

Beyond technical proficiency, I understand best practices for using these tools to achieve impact — like structuring WordPress content for SEO, designing Mailchimp campaigns that outperform industry-average open rates, and editing video and audio in ways that maximize engagement across social platforms.